Mission Statement and Goals

Mission Statement

To promote and support breeders, riders, owners, enthusiasts/fans of the Hanoverian and Rhineland horse in the U.S. We provide guidance, education, registration, and awards for our members.

Top Four Short-term Goals (August 2019)

These are the goals the board members chose to work on over the next 12-18 months. Many of these topics may lead to long term goals, but will begin as short-term strategies that grow into longer term efforts.

1. Improve technology by updating and implementing VIT and the website.
   1. Automate registration application.
   1. Implement linear scoring with member access. (My Hannoveraner)

• Reorganize/simplify procedures including registration from members and office standpoint, improve inspection process with technology.
  • Simplify markings process for registration.       
    • Develop standard descriptions for markings.     

• Increase market share of competitors, foal registrations, and number of inspected mares.
  • Increase AHS presence regionally.
    • Enhance collaboration and communication with show secretaries.
  • Reactivate the awards program on the regional level.

• Improve marketing and promotion of the Hanoverian horse.
  • Inventory and evaluate previous AHS marketing efforts and their measure of success.
  • Determine current AHS advertising opportunities that exist for outside advertisers. (e.g. AHS magazine, AHS website, AHS Facebook page, etc.)
  • Differentiate AHS from other warmblood registries in a positive manner.
  • Establish a timely and consistent e-newsletter.
  • Expand AHS social media presence and reach.