Mission Statement
To promote and support breeders, riders, owners, enthusiasts/fans of the Hanoverian and Rhineland horse in the U.S. We provide guidance, education, registration, and awards for our members.
Mission Statement and Goals
Top Four Short-term Goals (August 2019)
These are the goals the board members chose to work on over the next 12-18 months. Many of these topics may lead to long term goals, but will begin as short-term strategies that grow into longer term efforts.
- Improve technology by updating and implementing VIT and the website.
- Automate registration application.
- Reorganize/simplify procedures including egistration from members and office standpoint, improve inspection process with technology.
- Simplify markings process for egistration.
- Develop standard descriptions for markings.
- Simplify markings process for egistration.
- Increase market share of competitors, foal registrations, and number of inspected mares.
- Increase AHS presence regionally.
- Enhance collaboration and communication with show
secretaries.
- Enhance collaboration and communication with show
- Reactivate the awards program on the regional level.
- Increase AHS presence regionally.
- Improve marketing and promotion of the Hanoverian horse.
- Inventory and evaluate previous AHS marketing efforts and their measure of success.
- Determine current AHS advertising opportunities that exist for outside advertisers. (e.g. AHS magazine, AHS website, AHS Facebook page, etc.)
- Differentiate AHS from other warmblood registries in a positive manner.
- Establish a timely and consistent e-newsletter.
- Expand AHS social media presence and reach.
