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AHS Print Advertising and Publications
The American Hanoverian Society offers a number of publications and advertising opportunities to it's members. A quarterly magazine, The American Hanoverian, and the AHS Annual Breeders' Guide, Stallion Directory and Mare Book are full of valuable information, news, show and inspection results and articles dedicated to the breeding, training and showing of Hanoverians. Advertising rates for both full color and black and white ads and classifieds are very reasonable and provide an excellent opportunity to target the Hanoverian market.
For more information or questions regarding advertising or materials submission for publication, please contact the AHS Publications Editor.
The American Hanoverian Magazine
Mailed free to all AHS active and associate members, the quarterly magazine, The American Hanoverian, provides an excellent resource for articles on breeding technology, committee reports, news, show and inspection results, administration reports and much more. The Hanoverian Sales List, a classified section, is provided as a marketing service to AHS members and is also published quarterly on this site.
Starting with the Winter 2003 issue, additional four-color advertising spaces have been made available. Premium positions will continue to be reserved on a first come, first served basis.
Printed on quality stock and with a press run of approximately 2700 copies, The American Hanoverian offers advertisers an excellent value. Plan now to advertise in the next issue!
AHS Magazine Advertising Order Form and Ad Rates
Display Advertising Deadlines:
Spring Issue – February 10
Summer Issue – May 10
Fall Issue – August 10
Winter Issue – November 10
Classified Advertising Deadlines:
Spring Issue – February 28
Summer Issue – May 31
Fall Issue – August 31
Winter Issue – November 30
Assorted previous issues are available for purchase by contacting the AHS Central Office.
The Annual AHS Breeders' Guide, Stallion Directory and Mare Book
Always eagerly anticipated, the Annual AHS Breeders’ Guide, Stallion Directory and Mare Book is mailed free to all AHS active members prior to the spring breeding season, and is available for purchase through the Central Office while supplies last.
Issues contain a comprehensive Breeders' Guide to Hanoverian breeding, AHS registration and licensing procedures, mare and stallion performance testing and inspection, foal registration and more listing pedigrees, scores, photos and breeding information for stallions activated for the current breeding season.
The Mare Book section contains more than 100 photos and information on the year's top inspection mares, new Elite, Elite Mare Candidates and Elite Eligible mares.
In addition, there are pages of full color and black and white advertising from some of the top Hanoverian breeding farms and service providers.
Printed on quality stock with a press run of approximately 2200 copies, this perfect-bound book is saved and referenced by breeders and AHS members for years, providing a long-lasting return on your advertising dollars. Plan now for the next edition!
2020 Stallion Book Ad Rates and Specifications
2020 Ad Agreement
Completed form and payment due October 1st.
2020 Stallion Page Update Form
Complete for stallions who have been listed in a previous edition of the Stallion Directory. Completed form due October 1st.
2020 New Stallion Questionnaire
Complete for newly approved, licensed or imported stallions who have NOT been listed in a previous edition of the Stallion Directory. Due October 1st along with an appropriate horizontal photo.
"What is a Hanoverian?" Brochure
A free publication available through the AHS Central Office or downloadable in PDF format from this site, the AHS "What is a Hanoverian" brochure provides new members or interested persons with a brief overview of the American Hanoverian Society and the history of the Hanoverian horse.
Click below to download a PDF version of this brochure. (468 KB)
What is a Hanoverian? Brochure
"The Hanoverian Jumper Breeding Program " Brochure
A free publication available through the AHS Central Office or downloadable in PDF format from this site, the AHS "The Hanoverian Jumper Breeding Program" brochure provides new members or interested persons with a brief overview of the North American Hanoverian Jumper Breeding Program.
Click below to download a PDF version of this brochure. (396 KB)
Additional Publications
The Hanoverian and Der Hannoveraner Magazines
In addition to the publications offered directly through the AHS, members may also download the German Verband's magazine The Hanoverian, an English version of the German Der Hannoveraner, which is available from the HV through a subscription. Visit the HV Print Media Archive page for the latest issue.
